How to Protect Your Content Data From AI

The rapid evolution of generative AI has led to a surge in the number of services that use large-scale language models, such as ChatGPT. These services use text and images from the Internet as training data to improve service performance.

At the same time, with this advance in AI comes a growing concern about the unauthorized use of confidential information, copyrighted material, and personal data. Therefore, website owners need to adopt professional methods to ensure that their content is not used by AI without permission.

Large-scale language model (LLM)

Large Language Models (LLMs) refer to AI systems, such as ChatGPT, that have the ability to understand and generate multilingual text data. These models improve accuracy by recognizing patterns in data and making predictions based on question responses. Website content is one of the primary data sources and is used to train these models.

Concerns about unauthorized machine learning

When LLMs use website content to learn, content owners are concerned about unauthorized use. This could result in content plagiarism and intellectual property infringement, which could negatively impact a website's search engine rankings. For this reason, website administrators and content owners should understand how LLMs such as ChatGPT use data and take steps to prevent unauthorized use of their content.

4 ways to protect your content

Here are some professional methods for protecting content on the web from LLMs such as ChatGPT.

1. Use robots.txt to prevent bots from accessing your website

One way to protect a website's content is to apply a robots.txt file. robots.txt files provide a mechanism for website owners to control access to their site by search engine crawlers and other automated systems.

The robots.txt file is a simple text file that tells web robots, also known as crawlers or spiders, what pages they can access on a website and what files are restricted. It is like a little note that the web robots receive as they patrol the Internet and gather information, telling them what parts of the site they can view and what parts they cannot.

Through this functionality, it is possible to control, for example, when Internet users search for website content. This is a kind of secret code that is understood by the web robot and plays a necessary role for the web robot to check the website content.

By using a robots.txt file, you can avoid having large language models, such as ChatGPT, use your website's content as learning material, eliminate harmful bots, and control that only major search engines can visit your site. This makes it easier for website owners to maintain close control of their content.

2. Application of noIndex meta tag to prevent search engine indexing

The second countermeasure is the noIndex method. This is a method of adding a specific *1 meta tag to the HTML of a web page to prevent its own content from being included and searched in search engine databases.

※1 Tags described in HTML: tags that convey information about a web page to web browsers and search enginesWeb indexing is the way search engines learn about all the web pages on the Internet. In this process, search engines use a special computer program, the "web crawler," to follow links from website to website and collect information contained on each web page. After visiting a web page, the search engine's web crawler adds the collected information to a large database. When a user performs a search using a search engine such as Google, the search engine consults its database and displays the web pages it finds most useful.

To apply the noIndex method, add the following code to the top of each page you wish to protect:
For this reason, the noIndex method is a simple and effective way to protect content from being accessed by language models such as ChatGPT. Adding the noIndex meta tag to the page's HTML prevents search engines from indexing the content and using it as learning material. Note that if your website is already protected by a robots.txt file, no additional measures are required.

3. Restrict web crawlers and bots using authentication

Another way to avoid the use of language models such as ChatGPT and protect website content is to implement an authentication feature. This approach restricts access to content to only authenticated users with a login and password.

By implementing authentication, you can effectively prevent web crawlers and other automated systems from accessing your content. This makes it difficult for these systems to scrape content and use it for training purposes.

To implement authentication on a website, a variety of tools and techniques can be utilized, including HTTP Basic Authentication, OAuth, or content management systems with authentication capabilities such as Traleor.

4. Copyright your content

Copyright protection is one way to prevent website content from being exploited by the language model. In this way, the copyright of the content is asserted and the protection of the content is made explicit. Specifically, including a copyright notice in the footer of the page asserts copyright and indicates that the content is protected. If it becomes apparent that content is being used without permission, you can take advantage of the Digital Millennium Copyright Act (DMCA) to request removal of the infringing content.

The DMCA is a U.S. law that establishes a legal framework for dealing with copyright infringement on the Internet. If you suspect that your content is being used without your permission, you may send a takedown notice to the infringer and request that the content be removed. If the infringer fails to comply, you may proceed with legal proceedings.

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In order to protect content from unauthorized use by AI models such as ChatGPT, the above professional methods must be utilized.With the proliferation of AI-based services, website owners should pay special attention to the detailed management and protection of their content. This will prevent infringement and unauthorized use of intellectual property rights.